GO FIRST.

The best way to influence others is through your own example. Model the standard before expecting it from anyone else. Start the tough conversation. Be the first to back a strong idea, try a new process, or own a mistake publicly.

THINK LIKE THE CUSTOMER.

Figure out what the customer is trying to accomplish and what matters most to them. Ask clarifying questions, then translate their needs into clear, accurate next steps that solve the right problem. Know the product and systems well enough to guide the customer to the right solution.